Market research in practice : (Record no. 1782)

MARC details
000 -LEADER
fixed length control field 01296nam a2200277 a 4500
001 - CONTROL NUMBER
control field 13479935
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090618s2004 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004002449
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749441801
International Standard Book Number 0749443197
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 22
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 1782
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hague, Paul N.
245 10 - TITLE STATEMENT
Title Market research in practice :
Remainder of title a guide to the basics /
Statement of responsibility, etc Paul Hague, Nick Hague & Carol-Ann Morgan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Sterling, VA :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 244 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement Market research in practice series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 221-235) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hague, Nick,
Dates associated with a name 1974-
Personal name Morgan, Carol-Ann,
Dates associated with a name 1958-
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 29/06/2009 1 658.83 HAG 3010015265 30/01/2024 23/01/2024 1 29/06/2009 Book