Strategic marketing / (Record no. 190)

MARC details
000 -LEADER
fixed length control field 01039nam a2200313 a 4500
001 - CONTROL NUMBER
control field 9203
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhAAL
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090408s2003 mauab b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002016549
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072466650 (student : alk. paper)
International Standard Book Number 0071151613 (international : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhAAL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .C72 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
9 (RLIN) 21052
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement Seventh edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 843 pages :
Other physical details illustrations, maps ;
Dimensions 24 cm.
490 0# - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index..
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making.
9 (RLIN) 21053
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 21054
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 21055
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
9 (RLIN) 21056
852 ## - LOCATION/CALL NUMBER
Location Ayesha Abed Library
Shelving location General Stacks
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
    Dewey Decimal Classification Damaged   Ayesha Abed Library Ayesha Abed Library Special Section 29/04/2009 0.00 3 1 658.802 CRA 3010009206 20/01/2014 21/04/2013 4 29/04/2009 Book
    Dewey Decimal Classification Damaged   Ayesha Abed Library Ayesha Abed Library Special Section 18/09/2011   2 36 658.802 CRA 3010009205 04/09/2016 23/01/2016 3 18/09/2011 Book
    Dewey Decimal Classification Damaged   Ayesha Abed Library Ayesha Abed Library Special Section 18/09/2011   2 9 658.802 CRA 3010009204 02/01/2017 04/09/2016 2 18/09/2011 Book
    Dewey Decimal Classification Damaged   Ayesha Abed Library Ayesha Abed Library Special Section 18/09/2011   2 21 658.802 CRA 3010009203 14/01/2019 03/09/2018 1 18/09/2011 Book
    Dewey Decimal Classification Damaged   Ayesha Abed Library Ayesha Abed Library Special Section 18/09/2011   4 14 658.802 CRA 3010009207 24/08/2016 27/04/2016 5 18/09/2011 Book
    Dewey Decimal Classification Damaged   Ayesha Abed Library Ayesha Abed Library Special Section 27/03/2013   3 16 658.802 CRA 3010009208 24/01/2017 03/01/2017 6 27/03/2013 Book