Advertising management / (Record no. 2067)

MARC details
000 -LEADER
fixed length control field 01597nam a2200253 a 4500
001 - CONTROL NUMBER
control field 14581335
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090629s2006 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006284078
040 ## - CATALOGING SOURCE
Original cataloging agency OMB
Transcribing agency OMB
Modifying agency BAKER
-- DLC
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195678435
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 2067
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jethwaney, Jaishri N.
245 10 - TITLE STATEMENT
Title Advertising management /
Statement of responsibility, etc Jaishri Jethwaney, Shruti Jain.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi, New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xii, 716 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Management.
Topical term or geographic name as entry element Advertising
Geographic subdivision India.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jain, Shruti.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 07/07/2009 620.00 1 659.1 JET 3010016414 05/02/2020 27/01/2020 1 07/07/2009 Book