MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01803nam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4557 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150302093746.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150302c19971996nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
93023615 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0385485662 (pbk.) : |
| Terms of availability |
$15.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FEM |
| Transcribing agency |
FEM |
| Modifying agency |
ECL |
| -- |
NIC |
| -- |
BD-DhAAL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.127 |
| Item number |
.P47 1997 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peppers, Don. |
| 9 (RLIN) |
8892 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The one to one future : |
| Remainder of title |
building relationships one customer at a time / |
| Statement of responsibility, etc |
Don Peppers and Martha Rogers. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Building relationships one customer at a time |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st Currency pbk. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Currency Doubleday, |
| Date of publication, distribution, etc |
1997, c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 429 p. : |
| Other physical details |
ill. ; |
| Dimensions |
19 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"A Currency paperback"--T.p. verso. |
|
|---|
| General note |
Originally published by Currency Doubleday in 1993. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [382]-418) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market segmentation. |
| 9 (RLIN) |
8893 |
|
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| 9 (RLIN) |
8894 |
|
|---|
| Topical term or geographic name as entry element |
Consumers' preferences. |
| 9 (RLIN) |
8895 |
|
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 9 (RLIN) |
8896 |
|
|---|
| Topical term or geographic name as entry element |
Consumers' preferences |
| Source of heading or term |
fast |
| 9 (RLIN) |
8897 |
|
|---|
| Topical term or geographic name as entry element |
Customer relations |
| Source of heading or term |
fast |
| 9 (RLIN) |
8898 |
|
|---|
| Topical term or geographic name as entry element |
Market segmentation |
| Source of heading or term |
fast |
| 9 (RLIN) |
8899 |
|
|---|
| Topical term or geographic name as entry element |
Sales promotion |
| Source of heading or term |
fast |
| 9 (RLIN) |
8900 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rogers, Martha, |
| Dates associated with a name |
1952- |
| 9 (RLIN) |
8901 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
