Marketing management : (Record no. 33965)

MARC details
000 -LEADER
fixed length control field 00867nam a2200277 a 4500
001 - CONTROL NUMBER
control field 1467
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhAAL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150311111133.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150311s1994 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 93022754
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070489718 (alk. paper) :
Terms of availability $48.95
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhAAL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .G84 1994
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P.
9 (RLIN) 9351
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title strategies and programs /
Statement of responsibility, etc Joseph P. Guiltinan, Gordon W. Paul.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c1994.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 480 p. :
Other physical details col. ill. ;
Dimensions 24 cm.
490 ## - SERIES STATEMENT
Series statement McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 9293
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Paul, Gordon W.
9 (RLIN) 9352
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
    Dewey Decimal Classification     Savar Campus Library Savar Campus Library General Stacks 11/03/2015 Gift: The Asia Foundation 1 10 658.8 GUI 3020001467 30/03/2017 23/01/2017 1 11/03/2015 Book