MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00938nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4543 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150315115948.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150315s1991 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
91010380 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0029001013 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhAAL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
A22 1991 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| 9 (RLIN) |
9676 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Managing brand equity : |
| Remainder of title |
capitalizing on the value of a brand name / |
| Statement of responsibility, etc |
David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Free Press ; |
| Place of publication, distribution, etc |
Toronto : |
| Name of publisher, distributor, etc |
Maxwell Macmillan Canada ; |
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Maxwell Macmillan International, |
| Date of publication, distribution, etc |
c1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 299 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 277-287) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Valuation |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 9 (RLIN) |
9677 |
|
|---|
| Topical term or geographic name as entry element |
Intangible property |
| General subdivision |
Valuation |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 9 (RLIN) |
9678 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
