Marketing automation : (Record no. 34150)

MARC details
000 -LEADER
fixed length control field 01595nam a2200289 a 4500
001 - CONTROL NUMBER
control field 7603
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhAAL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150324111038.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150324s2007 njua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007009240
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470125427 (cloth)
International Standard Book Number 047012542X (cloth)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- C#P
-- YDXCP
-- DLC
-- BD-DhAAL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.126
Item number .L47 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name LeSueur, Jeff,
Dates associated with a name 1956-
9 (RLIN) 10084
245 10 - TITLE STATEMENT
Title Marketing automation :
Remainder of title practical steps to more effective direct marketing /
Statement of responsibility, etc Jeff LeSueur.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 346 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 ## - SERIES STATEMENT
Series statement Wiley and SAS business series
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
9 (RLIN) 10085
Topical term or geographic name as entry element Marketing
General subdivision Data processing.
9 (RLIN) 10086
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 29/10/2015 BIL   658.872 LES 3010030117 23/06/2025 2 29/10/2015 Book
    Dewey Decimal Classification     Savar Campus Library Savar Campus Library General Stacks 24/03/2015 Gift: The Asia Foundation   658.872 LES 3020007603 24/03/2015 1 24/03/2015 Book