MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01943nam a2200469 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2992 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150914091754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150914c19909999mauar b 0 a0eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
sn 92028178 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0075610299 |
|
|---|
| International Standard Book Number |
0072864702 |
| 022 0# - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
1099-5579 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OPosmS |
| Language of cataloging |
eng |
| Transcribing agency |
OPosmS |
| Modifying agency |
InU |
| -- |
NST |
| -- |
DLC |
| -- |
NSDP |
| -- |
CaQQL |
| -- |
OCoLC |
| -- |
DLC |
| -- |
NLGGC |
| -- |
OCoLC |
| -- |
TULIB |
| -- |
OCoLC |
| -- |
BD-DhAAL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5410 |
| Item number |
.A67 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/005 |
| Edition number |
20 |
| 210 0# - ABBREVIATED TITLE |
|---|
| Abbreviated title |
Appl. basic mark. |
| 222 #0 - KEY TITLE |
|---|
| Key title |
Applications in basic marketing |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Applications in basic marketing : |
| Remainder of title |
clippings from the popular business press / |
| Statement of responsibility, etc |
William D. Perreault, E. Jerome McCarthy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Homewood, IL : |
| Name of publisher, distributor, etc |
Irwin, |
| Date of publication, distribution, etc |
c 2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v. 227 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 310 ## - CURRENT PUBLICATION FREQUENCY |
|---|
| Current publication frequency |
Annual |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> |
|
|---|
| General note |
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Clippings from the popular business press." |
| 580 ## - LINKING ENTRY COMPLEXITY NOTE |
|---|
| Linking entry complexity note |
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Earlier selection Decision based on 1990 |
|
|---|
| Local note |
Title from title page. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Periodicals. |
| 9 (RLIN) |
13518 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Periodicals. |
| 9 (RLIN) |
13519 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Periodicals. |
| 9 (RLIN) |
13520 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Périodiques. |
| 9 (RLIN) |
13521 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Coupures de presse |
| Form subdivision |
Périodiques. |
| 9 (RLIN) |
13522 |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
gtt |
| 9 (RLIN) |
13523 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| 9 (RLIN) |
9548 |
|
|---|
| Personal name |
Perreault, William D. |
| 9 (RLIN) |
9546 |
|
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome). |
| Title of a work |
Basic marketing. |
| 9 (RLIN) |
13524 |
|
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome). |
| Title of a work |
Essentials of marketing. |
| 9 (RLIN) |
13525 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
