Marketing management / (Record no. 37600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00872nam a2200277 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 31142 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221030142950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160616s2016 njua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014023870 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| International Standard Book Number | 9780133856460 (student edition) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| -- | BD-DhAAL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 19696 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler and Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifteenth edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT.REV) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution,etc | 2016 [Third impression 2017]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 692 pages,118 variously numbered pages : |
| Other physical details | color illustrations ; |
| Dimensions | 29 cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 19697 |
| Topical term or geographic name as entry element | Business & finance. |
| 9 (RLIN) | 43229 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 19698 |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | Ayesha Abed Library |
| Shelving location | General Stacks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Cost, replacement price | Price effective from | Koha item type | Checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 30/05/2016 | Trim Education | 1350.00 | 28 | 228 | 658.8 KOT | 3010031142 | 23/02/2026 | 18/02/2026 | 1 | 1350.00 | 30/05/2016 | Book | ||||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 30/05/2016 | Trim Education | 1350.00 | 21 | 223 | 658.8 KOT | 3010031143 | 10/08/2026 | 20/06/2026 | 2 | 1350.00 | 30/05/2016 | Book | ||||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 30/05/2016 | Trim Education | 1350.00 | 25 | 214 | 658.8 KOT | 3010031144 | 01/02/2026 | 16/10/2025 | 3 | 1350.00 | 30/05/2016 | Book | ||||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 30/05/2016 | Trim Education | 1350.00 | 34 | 246 | 658.8 KOT | 3010031145 | 21/09/2025 | 17/07/2025 | 4 | 1350.00 | 30/05/2016 | Book | ||||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 30/05/2016 | Trim Education | 1350.00 | 23 | 214 | 658.8 KOT | 3010031146 | 19/07/2026 | 19/07/2026 | 5 | 1350.00 | 30/05/2016 | Book | 16/08/2026 | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 30/05/2016 | Trim Education | 1350.00 | 31 | 266 | 658.8 KOT | 3010031147 | 12/07/2026 | 12/07/2026 | 6 | 1350.00 | 30/05/2016 | Book | 17/08/2026 | |||||
| Lost and Paid For | Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 30/05/2016 | Trim Education | 1350.00 | 11 | 105 | 658.8 KOT | 3010031148 | 08/09/2024 | 11/08/2022 | 7 | 1350.00 | 30/05/2016 | Book | Lost this edition and replaced by latest one (sixteenth edition, accession no. # 43069) | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 30/10/2022 | 11 | 123 | 658.8 KOT | 3010039905 | 11/06/2026 | 11/06/2026 | 8 | 30/10/2022 | Book | 13/08/2026 |