Integrated marketing communication : (Record no. 40569)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01551nam a22003378i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 34433 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211129105636.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190327t2018 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017005832 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138695443 (pbk) |
| International Standard Book Number | 9781138695436 (hbk) |
| Cancelled/invalid ISBN | 9781315526812 (ebk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | BD-DhAAL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.I58 |
| Item number | J87 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.144 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Juska, Jerome M. |
| 9 (RLIN) | 30789 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communication : |
| Remainder of title | advertising and promotion in a digital world / |
| Statement of responsibility, etc | Jerome M. Juska. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | c2018 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1708 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 230 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising. |
| 9 (RLIN) | 30790 |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 30791 |
| Topical term or geographic name as entry element | Business & finance. |
| 9 (RLIN) | 43329 |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | Ayesha Abed Library |
| Shelving location | General Stacks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 26/02/2019 | Parama | 3549.29 | 3 | 16 | 659.144 JUS | 3010034433 | 07/07/2026 | 30/06/2026 | 1 | 3549.29 | 26/02/2019 | Book |