Digital analytics for marketing / (Record no. 40619)

MARC details
000 -LEADER
fixed length control field 01891nam a22003618i 4500
001 - CONTROL NUMBER
control field 34423
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhAAL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211129110245.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190327t2018 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017016297
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138190689 (pbk)
International Standard Book Number 9781138190672 (hbk)
Cancelled/invalid ISBN 9781315640914 (ebk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency BD-DhAAL
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number S658 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8340285
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sponder, Marshall
9 (RLIN) 30694
245 10 - TITLE STATEMENT
Title Digital analytics for marketing /
Statement of responsibility, etc Marshall Sponder & Gohar F. Khan.
250 ## - EDITION STATEMENT
Edition statement First Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge, Taylor & Francis Group,
Date of publication, distribution, etc c2018
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1709
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 389 pages :
Other physical details illustrations ;
Dimensions 26 cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBS
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 30695
Topical term or geographic name as entry element Social media.
9 (RLIN) 30696
Topical term or geographic name as entry element Business & finance.
9 (RLIN) 43339
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Khan, Gohar F.
9 (RLIN) 30697
852 ## - LOCATION/CALL NUMBER
Location Ayesha Abed Library
Shelving location General Stacks
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 26/02/2019 Parama 2839.29 5 43 658.8340285 SPO 3010034423 02/06/2026 13/04/2026 1 2839.29 26/02/2019 Book