MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00000pam\a2200000\a\4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
AALebookPearsonBM000812 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201111220715.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m||||||||d|||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr|||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201111s9999\\\\enkabf\fo\\j\\001\0\eng\d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781944659004 (hardcover) |
|
|---|
| International Standard Book Number |
9781944659011 (pbk.) |
|
|---|
| International Standard Book Number |
9789332587687 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhAAL |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.L5883 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher H., |
| Relator term |
author. |
| 9 (RLIN) |
40599 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
people, technology, strategy / |
| Statement of responsibility, etc |
Jochen Wirtz, Christopher Lovelock. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1603 |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT.REV) |
|---|
| Place of publication, distribution, etc |
India : |
| Name of publisher, distributor, etc. |
Pearson India Education Services, |
| Date of publication, distribution,etc |
c2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Indian Subcontinent Adaption |
|
|---|
| General note |
Includes index. |
|
|---|
| General note |
<strong>Off-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password) |
|
|---|
| General note |
<strong>On-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password) |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Electronic access restricted to authorized BRAC University faculty, staff and students |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: Internet |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
40600 |
|
|---|
| Topical term or geographic name as entry element |
Professions |
| General subdivision |
Marketing. |
| 9 (RLIN) |
40601 |
|
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| 9 (RLIN) |
40602 |
|
|---|
| Topical term or geographic name as entry element |
Customer services |
| General subdivision |
Marketing. |
| 9 (RLIN) |
40603 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| Source of term |
Library of Congress |
| -- |
40606 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen, |
| Relator term |
author. |
| 9 (RLIN) |
40604 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Lovelock, Christopher H., author. |
| Title |
Services marketing |
| Edition |
Eighth edition. |
| Place, publisher, and date of publication |
New Jersey : World Scientific, [2016] |
| International Standard Book Number |
9781944659028 |
| Record control number |
(DLC) 2016004004 |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| Location |
Ayesha Abed Library |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Full text available on Pearson Online |
| Uniform Resource Identifier |
<a href="http://elibrary.in.pearson.com">http://elibrary.in.pearson.com</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
E-Book |
