Advertising and promotion : (Record no. 46210)

MARC details
000 -LEADER
fixed length control field 02107nam a2200397 i 4500
001 - CONTROL NUMBER
control field 41884
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhAAL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231214131727.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231015t2022 nyua j b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019044779
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354600807
International Standard Book Number 9354600808
International Standard Book Number 9781260796452
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency DLC
-- BD-DhAAL
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2020
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
Relator term author.
9 (RLIN) 55720
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch and Keyoor Purani.
250 ## - EDITION STATEMENT
Edition statement Twelfth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Education,
Date of publication, distribution, etc 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 740 pages (G1- S12) ;
Other physical details color illustrations :
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Revised edition of the authors' Advertising and promotion, [2018]
General note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--
521 ## - TARGET AUDIENCE NOTE
Target audience note Ages 18+
Source McGraw-Hill Education
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBS
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Topical term or geographic name as entry element Sales promotion.
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 55721
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.,
Relator term author.
9 (RLIN) 55722
Personal name Purani, Keyoor.
9 (RLIN) 55723
852 ## - LOCATION/CALL NUMBER
Location Ayesha Abed Library
Shelving location General Stacks
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Price effective from Koha item type Checked out
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 15/10/2023 Trim education 1825.00 1 21 659.1 BEL 3010041884 21/09/2025 08/07/2025 3 1825.00 15/10/2023 Book  
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 15/10/2023 Trim education 1825.00 1 10 659.1 BEL 3010041883 14/07/2024 07/11/2023 2 1825.00 15/10/2023 Book  
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 15/10/2023 Trim education 1825.00 2 33 659.1 BEL 3010041882 17/01/2026 15/10/2025 1 1825.00 15/10/2023 Book  
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 10/12/2023 Trim Education 1825.00     659.1 BEL 3010042004 10/12/2023   8 1825.00 10/12/2023 Book  
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 10/12/2023 Trim Education 1825.00 1 10 659.1 BEL 3010042000 03/09/2025 30/06/2025 4 1825.00 10/12/2023 Book  
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 10/12/2023 Trim Education 1825.00 3 8 659.1 BEL 3010042001 12/07/2026 12/07/2026 5 1825.00 10/12/2023 Book 17/08/2026
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 10/12/2023 Trim Education 1825.00 1   659.1 BEL 3010042002 03/08/2025 28/07/2025 6 1825.00 10/12/2023 Book  
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 10/12/2023 Trim Education 1825.00 1   659.1 BEL 3010042003 21/09/2025 18/09/2025 7 1825.00 10/12/2023 Book