MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03260nam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
42733 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240626131950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240626t2018 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017051986 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781633696068 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MH/DLC |
| Language of cataloging |
eng |
| Transcribing agency |
MH |
| Description conventions |
rda |
| Modifying agency |
DLC |
| -- |
BD-DhAAL |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD62.4 |
| Item number |
.G474 2018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4012 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ghemawat, Pankaj, |
| Relator term |
author. |
| 9 (RLIN) |
56596 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Redefining global strategy : |
| Remainder of title |
crossing borders in a world where differences still matter / |
| Statement of responsibility, etc |
Pankaj Ghemawat. |
| 246 ## - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Redefining global strategy |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT.REV) |
|---|
| Place of publication, distribution, etc |
Boston, Massachusetts : |
| Name of publisher, distributor, etc. |
Harvard Business Review Press, |
| Date of publication, distribution,etc |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 260 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"With a new introduction"--Title page. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part one. Value in a world of differences: Semiglobalization and strategy -- Differences across countries--The CAGE distance framework--Global value creation--The adding value scorecard--Part two. Strategies for global value creation: Adaptation--Adjusting to differences--Aggregation--Overcoming differences--Arbitrage--Exploiting differences--Playing the differences--The AAA triangle--Toward a better future--Getting started. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy, with a New Introduction. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this "semi-globalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention; tracking the implications of particular border-crossing moves for your company's ability to create value; and creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.-- |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BBS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises |
| General subdivision |
Management. |
|
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
|
|---|
| Topical term or geographic name as entry element |
Intercultural communication. |
|
|---|
| Topical term or geographic name as entry element |
Business. |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| Location |
Ayesha Abed Library |
| Shelving location |
General Stacks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
