Basic marketing : (Record no. 722)

MARC details
000 -LEADER
fixed length control field 00899nam a2200241 a 4500
001 - CONTROL NUMBER
control field 3719377
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 820326s1981 ilua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number \\\80085240
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256025339
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 722
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome).
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a managerial approach /
Statement of responsibility, etc E. Jerome McCarthy, with assistance of Andrew A. Brogowicz.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, Ill. :
Name of publisher, distributor, etc R.D. Irwin,
Date of publication, distribution, etc 1981.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 762 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Brogowicz, Andrew A.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 14/05/2009 0.00 1 658.8 MCC 3010002626 03/04/2019 16/03/2014 1 14/05/2009 Book