MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02011nam a2200289 a 4500 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
957 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14445604 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090616s2007 mau 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006022680 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780763738914 |
|
|---|
| International Standard Book Number |
0763738913 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DNLM/DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
362.1068/8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Siegel, Michael, |
| Titles and other words associated with a name |
M.D. |
| 9 (RLIN) |
26493 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing public health : |
| Remainder of title |
strategies to promote social change / |
| Statement of responsibility, etc |
Michael Siegel and Lynne Doner. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Sudbury, Mass. : |
| Name of publisher, distributor, etc |
Jones and Bartlett Publishers, |
| Date of publication, distribution, etc |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx,608 pages : |
| Other physical details |
illustration ; |
| Dimensions |
23cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Emerging threats to the public's health: the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Urunana: radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies --Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs --Overview of common theories and marketing research methods. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public health |
| General subdivision |
Marketing. |
| 9 (RLIN) |
26494 |
|
|---|
| Topical term or geographic name as entry element |
Public Health. |
| 9 (RLIN) |
26495 |
|
|---|
| Topical term or geographic name as entry element |
Marketing of Health Services. |
| 9 (RLIN) |
26496 |
|
|---|
| Topical term or geographic name as entry element |
Social Change. |
| 9 (RLIN) |
26497 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doner, Lynne. |
| 9 (RLIN) |
26498 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
