Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 21063

003 - CONTROL NUMBER IDENTIFIER

• control field: BD-DhAAL

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20170306195151.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 170306|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: BD-DhAAL
• Transcribing agency: BD-DhAAL

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Marketing
• General subdivision: Management.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (BD-DhAAL)194: Aaker, David A. 21062, Strategic marketing management /, c2005.