Normal view MARC view
  • Brand name products

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 31596

003 - CONTROL NUMBER IDENTIFIER

  • control field: BD-DhAAL

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20190514102220.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 190514|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: BD-DhAAL
  • Transcribing agency: BD-DhAAL

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name as entry element: Brand name products
  • General subdivision: Management.

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (BD-DhAAL)40757: Keller, Kevin Lane, 1956- 31595, Strategic brand management :, c2015 [second Impression 2016]