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Marketing in the age of Google : a non-technical guide to search engine strategy / Vanessa Fox.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2010.Description: xiv, 242 p. ill.; 24 cmISBN:
  • 9780470537190 (cloth)
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .F678 2010
Contents:
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.872 FOX (Browse shelf(Opens below)) 1 Available 3010021939
Total holds: 0

Includes bibliographical references and index.

How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.

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