Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

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Material type: Text

TextPublication details: Boston ; McGraw-Hill/Irwin, c2003 [Reprinted].Edition: 3rd edDescription: xx, 668 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 ZEI (Browse shelf(Opens below))	1	Available		3010009186

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Includes bibliographical references and index.

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