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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
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TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.Edition: 10th edDescription: viii, 696 p. : ill. (some col.) ; 29 cmISBN: - 0131421840
- 658.8/02 21
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.802 KER (Browse shelf(Opens below)) | 1 | Available | 3010015835 |
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| 658.800973 STU Marketing in a consumer-oriented society / | 658.802 BLY Marketing communications / | 658.802 CRA Strategic marketing / | 658.802 KER Strategic marketing problems : | 658.802 MAS The marketing game! : | 658.802 MAS The marketing game! : | 658.802 NET Networks in marketing / |
Includes bibliographical references and indexes.
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