Amazon cover image
Image from Amazon.com

Winning at new products : creating value through innovation / Robert G. Cooper.

By: Material type: TextTextPublication details: New York : Basic Books, c2011.Edition: 4th edDescription: xv, 391 p. : ill. ; 24 cmISBN:
  • 9780465025787 (pbk. : alk. paper)
  • 0465025781 (pbk. : alk. paper)
  • 9780465025848 (ebook : alk. paper)
  • 0465025846 (ebook : alk. paper)
Subject(s): DDC classification:
  • 658.575 22
LOC classification:
  • HF5415.153 .C65 2011
Summary: "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Centre for Entrepreneurship Development (CED) General Stacks Centre for Entrepreneurship Development (CED) General Stacks 658.575 COO (Browse shelf(Opens below)) 1 Available 3010030750
Total holds: 0
Browsing Centre for Entrepreneurship Development (CED) shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.4063 CHR The innovator's solution : 658.4092 LAW Leadership development basics / 658.421 HIS Entrepreneurship / 658.575 COO Winning at new products : 658.84 MAN Managing E-business / 658.8 GOD Permission marketing : 658.8 MAR Marketing management /

Includes bibliographical references and index.

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.

CED

There are no comments on this title.

to post a comment.
Share