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Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb and Khalid Hasan.
Material type:
TextPublication details: Bingley : Emerald, c2017Edition: 1st edDescription: xxxvi, 552 pages : illustrations, maps ; 23 cmISBN: - 9781786357465
- 23 658.80095
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.80095 STR (Browse shelf(Opens below)) | 1 | Not For Loan (Restricted Access) | 3010031624 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.80095 STR (Browse shelf(Opens below)) | 2 | Available | 3010031625 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.80095 STR (Browse shelf(Opens below)) | 3 | Available | 3010031626 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.80095 STR (Browse shelf(Opens below)) | 4 | Available | 3010031627 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.80095 STR (Browse shelf(Opens below)) | 5 | Available | 3010031628 |
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| 658.80095 STR Strategic marketing management in Asia : | 658.80095 STR Strategic marketing management in Asia : | 658.80095 STR Strategic marketing management in Asia : | 658.80095 STR Strategic marketing management in Asia : | 658.80095 STR Strategic marketing management in Asia : | 658.800954091734 VEL Rural marketing : targeting the non-urban consumer / | 658.800973 STU Marketing in a consumer-oriented society / |
Foreward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan,
Includes bibliographical references (p. 527-552)
AAL
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