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Getting started with business analytics : insightful decision-making / David Roi Hardoon and Galit Shmueli

By: Contributor(s): Material type: TextTextSeries: Chapman & Hall/CRC machine learning & pattern recognition seriesPublication details: Boca Raton, FL : CRC Press, 2016 [ reprinted ]Description: xiv, 176 pages : illustrations ; 27 cmISBN:
  • 9781439896532 (hardcover : alk. paper)
  • 9781498787413
Subject(s): DDC classification:
  • 658.4033 23
LOC classification:
  • HD30.23 .H3656 2013
Contents:
Introduction to Business Analytics The Paradigm Shift From Data to Insight From Business Intelligence to Business Analytics Levels of "Intelligence" The Business Analytics Cycle Objective Data Analytic Tools and Methods ImplementationGuiding Questions Requirements for Integrating Business Analytics Common Questions Data Mining and Data Analytics Data Mining in a Nutshell What Is Data Mining?Predictive Analytics Forecasting Optimization Simulation From Data Mining to Data Analytics Network Analytics Text Analytics Business Analytics Customer Analytics "Know Thy Customer" Targeting Customers Project Suggestions Social Analytics Customer Satisfaction Mining Online Buzz Project Suggestions Operational Analytics Inventory Management Marketing Optimization Predictive Maintenance Human Resources and Workforce Management Project Suggestions Bibliography
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.4033 HAR (Browse shelf(Opens below)) 1 Checked out 29/06/2026 3010033627
Total holds: 0

Includes bibliographical references (pages 165-166) and index.

Introduction to Business Analytics The Paradigm Shift From Data to Insight From Business Intelligence to Business Analytics Levels of "Intelligence" The Business Analytics Cycle Objective Data Analytic Tools and Methods ImplementationGuiding Questions Requirements for Integrating Business Analytics Common Questions Data Mining and Data Analytics Data Mining in a Nutshell What Is Data Mining?Predictive Analytics Forecasting Optimization Simulation From Data Mining to Data Analytics Network Analytics Text Analytics Business Analytics Customer Analytics "Know Thy Customer" Targeting Customers Project Suggestions Social Analytics Customer Satisfaction Mining Online Buzz Project Suggestions Operational Analytics Inventory Management Marketing Optimization Predictive Maintenance Human Resources and Workforce Management Project Suggestions Bibliography

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