Marketing research : an applied orientation / Naresh K. Malhotra.
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TextPublication details: New Delhi: Prentice Hall of India Private Limited, c2007.Edition: Fifth editionDescription: xxviii, 811, [61] pages : illustrations ; 27 cmISBN: - 9788120330443
- 658.83 21
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Includes bibliographical references (pages N1-N34) and index.
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