Pride, William M. creator Ferrell, O. C. text bibliography nju Mason, Ohio United Kingdom South-Western 2010 15th International ed. monographic eng

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xxxi, 605 p., A-36, G-12, N-27, I-21 : ill. ; 28 cm. William M. Pride and O.C. Ferrell. International ed. Includes bibliographies and index. Marketing 658.8 9780324834260 (pbk.) 0324834268 87017407 StDuBDS 110111 014932716 eng