00842nam a2200253 a 450000100090000000800410000901000170005002000180006702000310008502000280011603500240014404000380016808200180020610000200022424500770024424600450032125000120036626000430037830000340042150400510045565000230050665000150052970000440054415915763110111s2010    nyua     b    001 0 eng d  a  2009039009  a9780071267816  a9780073404769 (alk. paper)  a0073404764 (alk. paper)  a(OCoLC)ocn320803664  aDLCcDLCdYDXdCDXdDLCdBD-DhAAL00a658.8/3422221 aPeter, J. Paul.10aConsumer behavior & marketing strategy /cJ. Paul Peter, Jerry C. Olson.3 aConsumer behavior and marketing strategy  a9th ed.  aNew York :bMcGraw-Hill Irwin,cc2010.  axix, 554 p. :bill. ;c27 cm.  aIncludes bibliographical references and index. 0aConsumer behavior. 0aMarketing.1 aOlson, Jerry C.q(Jerry Corrie),d1944-