@book{10371,
	author = {Batra, Rajeev. and Myers, John G.,},
	title = {Advertising management /},
	publisher = {Prentice Hall ;},
	year = {c2006.},
	address = {Upper Saddle River, N.J. :},
	edition = {5th ed.},
	note = {Aaker's name appears first on 4th ed.}
}