01516nam a2200301 a 4500 2560903 110123s2006 njua b 001 0 eng d 95025901 0133057151 DLC DLC DLC BD-DhAAL 659.1 20 Batra, Rajeev. Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. 5th ed. Upper Saddle River, N.J. : Prentice Hall ; New Delhi : Pearson, c2006. 768 p. : ill. ; 25 cm. Aaker's name appears first on 4th ed. Includes bibliographical references and index. Advertising Management Myers, John G., 1933- Aaker, David A. 10371 10371 0 0 ddc 0 0 BRACUL BRACUL GEN 2011-01-23 Development Book Agency 875.00 2 2 659.1 BAT 3010021823 2026-06-17 2026-06-10 1 2011-01-23 BK 0 0 ddc 0 0 BRACUL BRACUL GEN 2011-01-23 Development Book Agency 875.00 3 52 659.1 BAT 3010021822 2019-12-19 2019-05-14 2 2011-01-23 BK 0 0 ddc 0 0 BRACUL BRACUL GEN 2011-01-23 Development Book Agency 875.00 3 49 659.1 BAT 3010021824 2019-12-09 2019-05-13 3 2011-01-23 BK 0 0 ddc 0 0 BRACUL BRACUL GEN 2011-01-23 Development Book Agency 875.00 3 15 659.1 BAT 3010021825 2019-08-24 2019-05-29 4 2011-01-23 BK