00982nam a2200277 a 450000100090000000800410000901000170005002000180006702000150008502000280010002000180012804000470014604200080019308200140020110000460021524501380026125000380039926000590043730000430049650400530053965000170059265000210060965000320063070000220066270000200068414285210110130t20102007maua     b    001 0 eng d  a  2006043829  a9780070144965  a0070144966  a0073101265 (alk. paper)  a9780073101262  aDLCcDLCdC#PdBAKERdNLGGCdDLCdBD-DhAAL  apcc00a659.12221 aBelch, George E.q(George Edward),d1951-10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch,  Michael A. Belch & Keyoor Purani  a7th ed. (special indian edition).  aBoston ;aNew Delhi :bTata McGraw-Hill Irwin,cc2010.  axxxiii, 1075 p. :bcol. ill. ;c29 cm.  aIncludes bibliographical references and indexes. 0aAdvertising. 0aSales promotion. 0aCommunication in marketing.1 aBelch, Michael A.1 aPurani, Keyoor