Marketing in the age of Google : a non-technical guide to search engine strategy - Fox, Vanessa, 1972- (Hoboken, N.J. : John Wiley & Sons, 2010)
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
Includes bibliographical references and index.
Keywords: Internet marketing; Internet searching; Web search engines