Facebook marketing : designing your next marketing campaign - Levy, Justin R. (Justin Robert) (Indianapolis, Ind. : Que, 2010)
From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook.
Includes index.
"Completely revised and updated!"--Cover.
Keywords: Internet marketing; Internet advertising; Facebook (Electronic resource); Social networks -- Computer network resources