designing your next marketing campaign Levy, Justin R. (Justin Robert) creator text inu Indianapolis, Ind Que c2010 2010 2nd ed. monographic eng

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xvi, 195 p. : ill. ; 23 cm. From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook. Justin R. Levy. Includes index. "Completely revised and updated!"--Cover. Internet marketing Internet advertising Social networks Computer network resources HF5415.1265 .L4813 2010 658.8/72 9780789743213 0789743213 2010005894 DLC 100308 16124017