01266nam a2200253 a 450000100090000000800410000901000170005002000180006702000150008502000180010002000150011804000230013305000270015608200140018310000220019724500570021925000120027626000630028830000390035150400510039050505280044165000270096970000160099616219843100506s2011    njua     b    001 0 eng    a  2010019160  a9780136074892  a0136074898  a9780136074625  a0136074626  aDLCcDLCdBD-DhAAL00aHF5415.13b.W5476 201100a658.82221 aWiner, Russell S.10aMarketing management /cRussell S. Winer, Ravi Dhar.  a4th ed.  aUpper Saddle River, N.J. :bPearson Prentice Hall,cc2011.  axxi, 506 p. :bcol. ill. ;c28 cm.  aIncludes bibliographical references and index.0 aMarketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets. 0aMarketingxManagement.1 aDhar, Ravi.