Managerial economics : economic tools for today's decision makers - Keat, Paul G.; Young, Philip K. Y.; Banerjee, Sreejata (Upper Saddle River, N.J. : Prentice Hall ; Delhi : Pearson, 2011)
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
Includes bibliographical references and index.
Indian Subcontinent Adaptation
Keywords: Managerial economics