economic tools for today's decision makers Keat, Paul G. creator Young, Philip K. Y. Banerjee, Sreejata text bibliography nju Upper Saddle River, N.J Delhi Prentice Hall Pearson c2011 2011 2009 6th ed. monographic eng

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xxiv, 551 p. : ill. ; 26 cm. Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry. Paul G. Keat, Philip K.Y. Young, Sreejata Banerjee Indian Subcontinent Adaptation Includes bibliographical references and index. Managerial economics HD30.22 .K39 2009 338.5024/658 9788131733530 9780136040040 (casebound) 0136040047 (casebound) 2008028750 DLC 110530 15348536