@book{11259,
	author = {Rayport, Jeffrey F. and Jaworski, Bernard J.},
	title = {Introduction to e-commerce /},
	publisher = {McGraw-Hill Irwin MarketspaceU,},
	year = {c2004 [reprinted 2010, 2011].},
	series = {McGraw-Hill/Irwin series in marketing},
	address = {Boston :},
	edition = {2nd ed.}
}