Introduction to e-commerce Rayport, Jeffrey F. creator Jaworski, Bernard J. text bibliography mau Boston McGraw-Hill Irwin MarketspaceU c2004 [reprinted 2010, 2011] 2011 2nd ed. monographic eng
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xxvii, 516 p. : ill. ; 27 cm. Jeffrey F. Rayport, Bernard J. Jaworski. Includes bibliographical references and index. Electronic commerce 658.8/4 McGraw-Hill/Irwin series in marketing 0072553472 (alk. paper) 0070582270 9780070582279 2003044184 DLC 110926 13091374