Advertising and the mind of the consumer
what works, what doesn't, and why
Sutherland, Max
creator
Sylvester, Alice K.
text
bibliography
at
St. Leonards, NSW
Allen & Unwin
2010
3rd ed.
monographic
eng
xii, 366 p. : ill. ; 23 cm.
Max Sutherland and Alice K. Sylvester.
"revised 3rd international edition"--Cover.
Includes bibliographical references and index.
Advertising
Psychological aspects
Consumer behavior
HF5822 .S84 2000
659.1019
9781741755992
1865082317
00340982
DLC
111120
12136501