@book{12834,
	author = {Burns, Alvin C. and Bush, Ronald F.},
	title = {Marketing research /},
	publisher = {Pearson/Prentice Hall ;},
	year = {2006.[second impression 2007]},
	address = {Upper Saddle River, NJ :},
	edition = {Fifth edition},
	note = {"SPSS integration"-- Pref.}
}