01914nam a2200265 a 4500 13652967 090611s2004 ii a b 001 0 eng d 2004016264 0761932704 (pbk.) 8178294230 (India : pbk.) DLC DLC YDX YBM BAKER UKM YDXCP DLC 658.4/036 22 Correll, Linda Conway, 1938- Brainstorming reinvented : a corporate communications guide to ideation / Linda Conway Correll. New Delhi ; Thousand Oaks, Calif. : Response Books, 2004. 230 p. : ill. (some col.) ; 22 cm. Includes bibliographical references (p. [225]) and index. What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers. Creative ability in business. Brainstorming. Creative thinking. 1301 1301 0 0 ddc 0 0 BRACUL BRACUL GEN 2009-06-25 518.00 2 2 658.4036 COR 3010013310 2025-03-09 2025-02-23 1 2009-06-25 BK