<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Health communication in the new media landscape</title>
  </titleInfo>
  <name type="personal">
    <namePart>Parker, Jerry C. (Jerry Calvin)</namePart>
    <namePart type="date">1947-</namePart>
  </name>
  <name type="personal">
    <namePart>Thorson, Esther.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Springer Pub.</publisher>
    <dateIssued>c2009</dateIssued>
    <dateIssued encoding="marc">2009</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxxiii, 460 pages  : illustrations ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">edited by Jerry C. Parker and  Esther Thorson</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Communication in medicine</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media in health education</topic>
  </subject>
  <subject authority="mesh">
    <topic>Delivery of Health Care</topic>
    <topic>trends</topic>
  </subject>
  <subject authority="mesh">
    <topic>Communication</topic>
  </subject>
  <subject authority="mesh">
    <topic>Consumer Participation</topic>
  </subject>
  <subject authority="mesh">
    <topic>Medical Informatics</topic>
    <topic>methods</topic>
  </subject>
  <classification authority="ddc" edition="22">610</classification>
  <identifier type="isbn">9780826101228 (alk. paper)</identifier>
  <identifier type="isbn">0826101224 (alk. paper)</identifier>
  <identifier type="lccn">2008024572</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">DNLM/DLC</recordContentSource>
    <recordCreationDate encoding="marc">121230</recordCreationDate>
    <recordIdentifier source="BD-DhAAL">15318502</recordIdentifier>
  </recordInfo>
</mods>
