@book{13179,
	author = {Prahalad, C. K.},
	title = {The fortune at the bottom of the pyramid :},
	publisher = {Wharton School Pub. ;},
	year = {c2010.[Seventh impression 2012]},
	address = {Upper Saddle River, N.J. :},
	edition = {Revised and updated 5th anniversary ed.}
}