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  <titleInfo>
    <nonSort>The </nonSort>
    <title>fortune at the bottom of the pyramid</title>
    <subTitle>eradicating poverty through profits</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Prahalad, C. K.</namePart>
    <role>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nju</placeTerm>
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    <place>
      <placeTerm type="text">Upper Saddle River, N.J</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Wharton School Pub.</publisher>
    <publisher>Pearson</publisher>
    <dateIssued>c2010.[Seventh impression 2012]</dateIssued>
    <dateIssued encoding="marc">2012</dateIssued>
    <copyrightDate encoding="marc">2010</copyrightDate>
    <edition>Revised and updated 5th anniversary ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxii, 407 p. : ill., maps ; 24 cm. + 1 sound disc (digital : 4 3/4 in.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">C.K. Prahalad.</note>
  <subject authority="lcsh">
    <topic>International business enterprises</topic>
    <topic>Social aspects</topic>
    <geographic>Developing countries</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Non-governmental organizations</topic>
    <geographic>Developing countries</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Poor</topic>
    <geographic>Developing countries</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Economic assistance</topic>
    <geographic>Developing countries</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Globalization</topic>
    <topic>Economic aspects</topic>
    <geographic>Developing countries</geographic>
  </subject>
  <classification authority="ddc" edition="22">338.8/881724</classification>
  <identifier type="isbn">9788131730805</identifier>
  <identifier type="isbn">9780137009275 (alk. paper)</identifier>
  <identifier type="isbn">0137009275 (alk. paper)</identifier>
  <identifier type="lccn">2009020192</identifier>
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