Pharmaceutical marketing
principles, environment, and practice
Smith, Mickey C.
text
bibliography
nyu
New York
Pharmaceutical Products Press
c2002
2002
monographic
eng
xvi, 371 p. : ill. ;22 cm.
Mickey C. Smith, ... [et al.].
Includes bibliographical references (p. 345-360) and index.
Drugs
Marketing
Pharmaceutical industry
Pharmacy
615/.19/0688
078901582X (alk. paper)
0789015838
2002022045
DLC
130225
12664738