Marketing public health : strategies to promote social change - Resnick, Elissa; Siegel, Michael, M.D.; Siegel, Michael, M.D. (Sudbury, Mass. : Jones & Bartlett Learning, 2013)
Rev. ed. of: Marketing public health / Michael Siegel, Lynne Doner Lotenberg. 2nd ed. c2007.
Includes bibliographical references and index.
Keywords: Public health -- Marketing