Marketing management - Kotler, Philip (Upper Saddle River, N.J. ; New Delhi. : Prentice Hall; Pearson, 2013)
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
Includes bibliographical references and index.
Keywords: Marketing -- Management