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  <titleInfo>
    <title>Using the mass media</title>
  </titleInfo>
  <name type="personal">
    <namePart>Ciervo, Arthur V.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
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    <place>
      <placeTerm type="text">San Francisco</placeTerm>
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    <publisher>Jossey-Bass</publisher>
    <dateIssued>1979</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>v, 97 p. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Arthur V. Ciervo, guest editor.</note>
  <note>Includes bibliographies and index.</note>
  <subject>
    <geographicCode authority="marcgac">n-us---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Education, Higher</topic>
    <geographic>United States</geographic>
  </subject>
  <classification authority="lcc">P92.U5 U8</classification>
  <classification authority="ddc">302.2/3</classification>
  <identifier type="lccn">78073905</identifier>
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