@book{1421,
	author = {Kotler, Philip.},
	title = {Marketing management /},
	publisher = {Prentice Hall,},
	year = {c2000.[Reprinted 2002]},
	series = {The Prentice Hall international series in marketing},
	address = {Upper Saddle River, N.J. ;},
	edition = {Millennium ed.}
}