00649nam a2200205 a 45000010008000000080041000080100017000490200015000660400018000810820014000991000019001132450046001322500012001782600091001903000052002815000035003335040041003686500015004097000019004243398174090616s1990 nyua b 001 0 eng d a 89012886  a0023344016 aDLCcDLCdDLC00a658.82201 aEvans, Joel R.10aMarketing /cJoel R. Evans, Barry Berman. a4th ed. aNew York, N.Y. :bMacmillan Pub. Co., ;aLondon :bCollier Macmillan Pub. Co.,cc1990. axxix, 780, [79], [30] p. :bcol. ill. ;c26 cm. aColored ill. on lining papers. aIncludes bibliographical references. 0aMarketing.1 aBerman, Barry.